Below are links to three very handy SEO (Search Engine Optimization) links. I'm posting them here as an aide memoire (for myself)... Before starting today's studio activity, I'm typing my potential subject into the keyword search tools, aligning my content more with what Google and Youtube audiences are looking for... It's not about the money! I'm trying to better understand the internal mechanisms of our internet video platforms. The internet video experiment continues. Videos watching people...
Check the links - compelling.tv has numerous SEO help articles and blogs. The other two links are for youtube and adwords search tools...
Congrats congrats to Tony Donoghue, whose 'Irish Folk Furniture' animation has just won the Jury Award:Animation at the 2013 Sundance Film Festival! Well done that man!
It’s been another traumatic week of video view culling on
our various internet video platforms… I'm not going to whinge... Dailymotion culled 32,000 views off the
original ‘cutbacks’ channel.Youtube
culled 27,000 views off my old ‘castopani’ channel, and 2,400 views off
‘rinkytv’. A few weeks ago, I was shocked by such 'adjustments'. Now, I realise
that important lessons must be learned from these random and apparently unexplained culls.
The yahoo News article below quotes ‘Youtube Video marketing expert’ David
Jenyns...
“As part of their terms
of service, YouTube is likely to continue de-spamming data to keep their
statistics as accurate as possible. But, those of us who publish videos with
the audience’s best interest at heart, and don't employ external businesses to
falsely bolster watch counts, aren’t likely to be affected at all.” This is a rather sycophantic
misrepresentation, lumping honest Youtubers in with spammers, hackers and ‘fake’
views. The reality is that lifetime channel views are now being differentiated
from what’s being described as ‘active’ video views. In the past, some of us
(naively) deleted successful videos in order to keep our internet video
channels ‘fresh’. Now we’re losing credit for those fairly earned historical
views. A simple option would be for Youtubers to be able to select ‘video views’
or ‘lifetime views’ on their channel frontpage (I'm not holding my breath in anticipation).
The main lesson is that internet video as a medium changes
every hour. The next lesson is that IP
producers do not and will never control internet video! It’s a no-brainer, but
there’s a huge flaw in our ‘internet video is the future of broadcasting’ optimism.The flaw is that platforms like Youtube and
Dailymotion are (of course) running the show, treating IP producers like so
many parasites who are just along for the ride! The internet video platforms
are controlling revenue, information, stats, procedures and access to audiences
in the same ways that tv broadcast companies did in the past, except now the
system is working at light speed! Our future resembles our past, except much faster!
SEO is the way forward! That’s life!
Interesting times!
In the meantime, here's 'Enda Kenny Worse Than Herod', although killbotone suggests that Enda's now becoming 'worse than Cowen'! How times change! Or, same old, same old?
Tony Donoghue's excellent animation 'Irish Folk Furniture' has been officially selected for the 2013 Sundance Film Festival. The film is on Youtube for 10 days and it needs views! Eight and a half minutes long. Please watch, share, pass around!
My old pal Terry Reilly is a recent fan of 'cutbacks' and he's dipping his toe into internet video with his BrainFreeze channel 'animation comedy nonsense'. Terry's asking for some advice... What can I say?
Keep the videos short and funny. Set regular upload targets - if it's one video per month, then upload one video per month. Regular uploads keep your audience coming back - they want to see new stuff if they already like your stuff. With IP that's not topical or news related, you can produce a few of them when you have time, then upload them when you've no time. Every video uploaded is a learning experience. You'll find out what the audience likes, what's working, what's not working. Comments and emails will build your ideas about what's working. I'm not sure about mixing the animation, live-action and how-to videos - as in the TerrysDope channel? It could be viewed as 'lack of focus'. It could be seen as 'healthy diversification of your IP'. Whether live-action or animation, keep the funny videos short - top quality timing in all of them. Upload regularly! Keep going!
Here's Terry's latest 'knockers' video... Not a bad start!
Jazis! Having spent the last month apparently losing Youtube subscribers, Youtube now 'adjusts' my video view stats to reduce my numbers by 4,030 to 361,000. Curiously enough, this brings my video views right back to where they were this day last month, on 13th December 2012... Peculiar...
I hope this isn't a Dailymotion-style, ongoing 'death by a thousand cuts' (Dailymotion regularly and randomly trim viewing numbers by hundreds or thousands of views without any explanation). It's demoralising... My Youtube channel numbers and earnings are treading water anyhow, seemingly going nowhere fast... January is long enough, and dark enough without this additional Youtube admin shit!
Thanks to all loyal viewers, subscribers and commenters... We will persist!
